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SEO Marketing Is Good For Branding

If you look around, right now, you will find many electronic devices—many smart phones, laptops, tablets, etc. According to a survey conducted in 2016, approximately 80% of the America’s total population uses smart phones. That’s makes 198.5 million of people.

Some other studies also show that majority of the smart phone owners use their phones to make purchasing decisions. In another survey, 89% of people said that they use their electronic devices to find sales and deals.

In this world of digital marketing where everything is happening on fingertips, you must consider these six benefits of digital marketing for your business.

Digital marketing levels the playing field

Digital marketing helps small-and medium-sized businesses to go from nothing to unbelievable level of success. Some Small businesses now have enough resources to drive sales, including SEM, SEO marketing, Google Adwords campaigns, Facebook marketing and all the digital marketing tools which were earlier left only to huge companies. In today’s digital marketing world, it doesn’t matter if your budget is $1,000—that’s actually more than enough to market your business effectively on the Internet.

Digital marketing is highly cost-effective

Small businesses out there do not really have the hefty budgets like big companies have. Which means digital marketing experts have to bring value from every small business SEO service they offer. And this is exactly what your goal should be for digital marketing strategy—spending less and gaining more.

It can generate better revenue

If you have low investment costs with high ROI so it means your digital marketing agency will leave you with high profits. According to a study conducted by Google, all the companies using effective and proven digital marketing strategies can eventually generate 2.8 times more revenue than those who are not using the strategies. This study also proved that digital marketing companies are 3.4 times more likely to expand their business and workforce.

Digital marketing is good for branding

Lastly, and probably the most important thing to mention here is that adopting various digital marketing strategies is one of the best ways to build brand recognition. As an owner of a small business with big goals, you are probably looking forward to enter into new markets and meet as many people as possible to let your get brand by maximum number of people. There are certainly not so many better ways to make it possible other than digital marketing. Various Digital channels such as SEO, social media, SEM, Inbound marketing and others—all have one key objective and that is to help your brand get recognized in every corner of the globe.

 

5 best food delivery apps for Android

The business of food delivery is becoming a really big spot in the market. Many huge companies are coming up from all over the world to deliver food and other things from producers to the consumers. But there seems to be huge gap between the businesses that are doing it perfectly and the ones that are not doing it well and need to improve.

In this article, we will try to cover the top 5 food delivery apps you must download in your android phone for the best and flawless user experience.

Amazon restaurants

Amazon is known for its high quality services for many decades and is now quickly expanding itself into the food delivery services.  The app is available on Google play store and can be downloaded on any version of android. You may search for “Amazon Restaurant” on Google play store to download it for free. The “Amazon Restaurants” works satisfactorily and delivers fresh food. It is currently not supporting in every country, however the users of USA can enjoy its services. You can download it for the best meal delivery service in any city of the America. We have no doubts to say that it’s one of the best restaurant delivery apps out there.

 

Caviar

Caviar is an amazing and quick food delivery service from Square. There are some people who don’t know about square.  Square is actually a company that creates “credit card readers” which can be attached to your smartphones. Caviar is so far the best food delivery app which offers really cool and useful features to its users. With square, you can find nearby restaurants, order food, and get it delivered within minutes.  However, the services of Caviar are available only in a few cities of the US. We suggest you to check out free food delivery apps on the Play Store for the full location list.

 

DoorDash

DoorDash is one of the fastest food delivery service app out there. It satisfactorily provides the best meal delivery service in over 300 cities. That makes a lot more than many other delivery service apps that operate in the United States and Canada. It’s not just about the delivery of high quality food, but also how well big restaurants work along with DoorDash. It has been partnered with many famous restaurants as well. We won’t say that it’s perfect, but it’s more than just “Perfect.”

Eat24

Eat24 is undoubtedly one of the most popular food delivery apps in the United States with billions of users. It provides food delivery service in over 1500 cities and 30,000 small and big restaurants. As the name suggests eat24, it delivers fresh food from your favorite restaurant at any hour of the day. It is definitely the best 24 hour delivery service in Detroit and in others cities of America. The app has many positive reviews and doesn’t look half bad at all.

GrubHub

When talking about the food delivery business in Detroit and in other cities of USA, how can we forget about Grubhub? This app is a must-have for the android phones of the foodies. GrubhUB has its footprint in more than 1000 cities in the USA. The company is in constant struggle to introduce its amazing on demand delivery app and food delivery service app in many other cities as well. With Grubhub, you can even pre-order your food up to 4 days in advance. Isn’t amazing? You will also receive notifications from the app, letting you know about the charges and status of your food.

Instagram for your next marketing campaign

Instagram is one of the excellent influencer marketing platforms and should be a part of your next marketing campaign. Here is why:

  • It has more than 700 million monthly active users
  • Instagram influencer market growth is $1.6 billion and could reach more than $2 billion in 2019
  • The number of projected sponsor influencer posts is 21.7 million. (mediaKix)

This is what Google Trends has to say:

  • Search interest for Instagram influencers is on the rise and increased 3X over last year

On a different note, this is what charges of hiring Instagram influencers for influencer marketing look like:

  • Celebrity influencers like Beyonce could charge up to a $1 million for a single post. She has a follower count of 106 million.
  • Macro-influencers with a follower count of up to a million can charge up to $5000 dollars for a single post.
  • Micro-influencers the type with the smallest follower count, less than 10k, can charge up to a couple of hundred dollars.

This report on eMarketer has a couple of interesting tidbits for us too:

  • The vast majority of Instagram influencers are young. They fall in the 18-34-year-old range.
  • This social influencer marketing field is dominated overwhelmingly by females, making up 84% of the group.
  • Jibing with the above finding, the two dominant industries partnering with influencers were fashion and accessories.

Unique features of Instagram:

  • Ad blocker usage is on the rise as more and more people don’t want to see pop-ups. Instagram evades these ad blockers
  • Offers additional apps that can be used to create aesthetically pleasing posts
  • Reposting of brands on Instagram gives access to user-generated content.

 

Designing a fitting Instagram campaign for your brand involves a couple of important steps first.

 

The first involves identifying key elements of your brand. A few questions to ask could be:

 

What is your industry?

Who do you intend to target with your marketing efforts? Specify age, gender, location, etc.

What do you intend to accomplish with this campaign? Is it visibility, awareness?

Do you want to work with micro-influencers or macro-influencers?

 

 

There are many influencer marketing companies available to assist. After answering key questions, the next step could be deciding what tools to use:

Do you want to hire an influencer marketing agency?
Do you want purchase influencer marketing software?
Do you want to find potential influencers through hashtags only?
If not, do you want to use an influencer search engine?

Lastly, with your objectives cleared, you can set on the execution of campaign through one of the following ways:

Either collaborate with influencers or produce yourself brand theme-specific content.
Set a posting schedule to remain consistent.Monitor user-generated content.
Maintain brand theme throughout.
Use engaging captions.
Last but not the least, interact in the comment section.