If you look around, right now, you will find many electronic devices—many smart phones, laptops, tablets, etc. According to a survey conducted in 2016, approximately 80% of the America’s total population uses smart phones. That’s makes 198.5 million of people.
Some other studies also show that majority of the smart phone owners use their phones to make purchasing decisions. In another survey, 89% of people said that they use their electronic devices to find sales and deals.
In this world of digital marketing where everything is happening on fingertips, you must consider these six benefits of digital marketing for your business.
Digital marketing levels the playing field
Digital marketing helps small-and medium-sized businesses to go from nothing to unbelievable level of success. Some Small businesses now have enough resources to drive sales, including SEM, SEO marketing, Google Adwords campaigns, Facebook marketing and all the digital marketing tools which were earlier left only to huge companies. In today’s digital marketing world, it doesn’t matter if your budget is $1,000—that’s actually more than enough to market your business effectively on the Internet.
Digital marketing is highly cost-effective
Small businesses out there do not really have the hefty budgets like big companies have. Which means digital marketing experts have to bring value from every small business SEO service they offer. And this is exactly what your goal should be for digital marketing strategy—spending less and gaining more.
It can generate better revenue
If you have low investment costs with high ROI so it means your digital marketing agency will leave you with high profits. According to a study conducted by Google, all the companies using effective and proven digital marketing strategies can eventually generate 2.8 times more revenue than those who are not using the strategies. This study also proved that digital marketing companies are 3.4 times more likely to expand their business and workforce.
Digital marketing is good for branding
Lastly, and probably the most important thing to mention here is that adopting various digital marketing strategies is one of the best ways to build brand recognition. As an owner of a small business with big goals, you are probably looking forward to enter into new markets and meet as many people as possible to let your get brand by maximum number of people. There are certainly not so many better ways to make it possible other than digital marketing. Various Digital channels such as SEO, social media, SEM, Inbound marketing and others—all have one key objective and that is to help your brand get recognized in every corner of the globe.