There’s a long history of makeup in our society. The evidence goes back thousands of years ago. Now, an estimated $41.4 billion is spent on cosmetics alone. That is a whopping figure.
Here are some of the benefits of using makeup.
IT CAN BOOST YOUR CONFIDENCE
According to Sonia Kashuk, makeup artist and founder of Sonia Kashuk Beauty, putting on makeup makes you feel more in control and confident. It’s just like putting on a pair of heels.
Even a hint of makeup can produce a better you. Think of it as polishing your attitude.
According to a study, when women were questioned about wearing makeup or not, the women who wore makeup reported being more self-confident.
IT HELPS YOU CONNECT TO OTHER WOMEN
Women who use makeup use it as a way to connect rather than to divide. If a woman admits to using the same products as her companion, it helps them form a type of camaraderie. It brings them together.
IT HELPS YOU PREPARE FOR WHAT’S OUT THERE
We have specific clothes for office, a unique outfit for the gym, and certain ones for parties. Similarly, makeup can help women get ready mentally for whatever “battle” they have going on.
Applying makeup can help women fulfill the various roles in their lives.
In office environment, especially when you’re meeting strangers, wearing lipstick can make all the difference, says Whitefield-Madrano.
Makeup doesn’t have to be boring and rigorous. It can be really exciting to experiment with it and come up with new looks for yourself. Go where your mood takes you and do something new. Women who do that usually exhibit higher self-esteem and assertiveness.
IT HELPS YOU APPEAR MORE COMPETENT
We know that wearing makeup can make you feel more confident, more at ease with yourself, it can also help people see you as more competent. Some psychologists call it the ‘Halo Effect’. It refers to the belief that people who are seen as beautiful are thought to have other positive traits as well.
A study gave participants with four pictures of the same face. One barefaced, and the rest with varying amount of makeup applied. They were asked to rate the four pictures for competence. The results showed that attractiveness is definitely correlated with competence.
IT CAN INCREASE THE QUALITY OF YOUR SLEEP
A study published in the journal of psychology stated that women who wore makeup showed better quality of sleep than women who didn’t. Now this is something that we seriously didn’t know. The study postulated that it was either because of the chemical compounds in the makeup or the psychological effects of putting it on and then taking it off. Whatever the reason, just make sure you don’t let go of your sonic brush. It just be the thing that’s helping you sleep at night.
IT’S YOUR TIME
With the kind of lives we live nowadays, it’s hard to get some time for yourself. Everybody is busy with something or the other. But no matter how much time you have dedicated for your morning makeup routine, that is the time you have kept for yourself. You can use this time to mentally and physically prepare yourself for the day. It’s almost like meditation. Just you and your thoughts.